How Do Buyer's Find Your Home?
The National Association of Realtors recently released its 2013 Profile of Home Buyers and Sellers. As expected, the percentage of buyers who found their home online has increased yet again. 43% of home shoppers first found their home online, an increase of 6% in just the past 4 years!
How does that relate to what the I can offer my clients? Well, if marketing equals exposure and exposure today equals eyes online, Sotheby's International Realty has multimillion dollar collaborative agreements with the media giants of the world, all with the express purpose of driving qualified traffic to our listings on SIR.com, where only our listings are found - all with the white glove high standards of high resolution photography, carefully crafted remarks and narrated slide show for all listings, at all price points. Watch these videos to better understand the power of our brand.